Perla is a highly accomplished, multilingual marketing and communications professional with a proven record of devising effective community and media campaigns for global markets. A key focus on Perla’s work has been driving and executing communications strategies that educate, raise awareness and influence public policy in the area of global vaccines, infectious diseases and biologics.
While at Wyeth, Perla served as the director of global public relations where she was responsible for strategic development and implementation of public relations initiatives for all U.S./global markets for Wyeth Vaccines Business Unit and Anti-infective Franchise. Here, Perla was responsible for initiating a robust global network of advocacy groups and patient associations to enhance awareness of vaccine-preventable diseases, which produced the Confederation of Meningitis Organizations (COMO) and helped Prevenar® become the first vaccine to eclipse the $2B threshold. She also led an initiative to build a foundation for IV anti-infective product Tygacil®, by educating patients and hospital staff/administration regarding prevalence of hospital-acquired infections.
As associate director for research and development (R&D) communications at MedImmune, Perla was responsible for providing strategic communication and media counsel to advance the company’s position as the global biologics R&D arm of AstraZeneca. She also helped to raise awareness about MedImmune as state-of-the-art biotech and leader in oncology biologics, respiratory, autoimmune diseases and bacterial infectious diseases.
During her time at Porter Novelli, Perla instituted a comprehensive network in Latin America to support regional communications and awareness campaigns for invasive pneumococcal disease, which earned several industry awards including Best Multi-National Campaign in Healthcare and established the foundation for Wyeth’s Prevenar® launch.
Perla is also a professional photographer and fierce conservationist, and dedicates most of her free time to raise awareness about nature conservation and climate change, using her communications skills and her camera.
She is fluent in English, Spanish, Portuguese and French and has a bachelor of science degree in Biology from Peruvian University Cayetano Heredia in Lima, Peru, a wildlife conservation certificate from the Smithsonian Zoological Park/George Mason University and a Sharks: Global Biodiversity, Biology and Conservation certificate from Cornell University.