Is Your Home Topping Buyer Wish Lists This Holiday Season?

November 20, 2023 | Updated for 2025

Why Serious Buyers Shop During Holidays - And How to Attract Them

Scott Lehr
Team Leader, The Listing Team at RESF
Licensed Realtor & Holiday Home Selling Expert
954-342-6180 | scott@reallistingagent.com

Here's what most sellers don't realize: the holidays bring the most motivated buyers to our Fort Lauderdale market. Last December, 60% of our listings sold above asking price. Want your home to be the gift they can't wait to unwrap? Here's how.

1. Festive But Neutral Decor Balance is Key

Do:

White LED lights outlining architecture
Simple wreath on front door
Neutral-scented candles (vanilla, cinnamon)

Don't:

Over-the-top inflatables
Religious-specific decor
Cluttered interior displays

Pro Tip: Stage one "gift-ready" area like a dining table set for holiday meals. Helps buyers visualize celebrations in your staged home.

2. Price It Like the Perfect Gift Pricing Psychology

Holiday buyers respond best to:

"$X,888" pricing - Lucky numbers create excitement
Including closing costs - Position as "gift" to buyer
Time-sensitive offers - "Offer by New Year's Eve" incentives

Our recent Pembroke Pines listing used "$589,888" pricing and got 3 offers in 4 days.

3. Highlight Winter Advantages South Florida Perks

Emphasize features that shine in cooler months:

Pool heating capabilities
South-facing patios for winter sun
Energy-efficient HVAC systems
Holiday-ready entertainment spaces

Create a "Winter Living Guide" for your home to leave out during showings.

4. Flexible Showing Schedule Meet Buyer Needs

Serious holiday buyers often need:

Evening showings after 5 PM
Weekend availability
Virtual tour options
Quick response times

We use smart lockboxes for 24/7 access to our holiday listings.

Get Your Free Holiday Selling Plan

Discover how to position your home as the #1 choice this season:

Schedule Holiday Strategy Session

or text "SANTA" to 954-342-6180

Why Holiday Buyers Are Gold

From our experience selling Weston homes during holidays:

🕯️ 42% fewer "looky-loos" - only serious buyers tour
⏱️ 23% faster closes - buyers want to move before New Year
💰 17% more likely to pay full price - emotional buying triggers

Remember: The right buyer doesn't care if there's a menorah in the window or stockings on the mantle. They care about finding their perfect home before the year ends.